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Serena offers mashups on demand

Serena is offering on Wednesday its Serena Business Mashups via an on-demand format, enabling users to blend consumer widgets with enterprise data and business processes.

With the SaaS deployments used with Serena Mashups On Demand, users can deploy mashups faster without having to install software or manage infrastructure, Serena said. Mashups are intended to solve simple business problems and enable users to be more productive, the company said.

Serena has integrated its "Rich Interface Mashups" into the on-demand platform, allowing users to drag and drop widgets, RSS feeds, Flash components, and other types of consumer data into mashups.

"Serena Business Mashups allow knowledge workers around the world to automate processes to solve their everyday business problems," said Rene Bonvanie, a senior vice president at Serena, in a statement released by the company.

Mashups On Demand is available through a subscription price plan starting at $15 per month. The company is announcing the mashup effort at its Tag conference in Santa Clara, Calif.

Also on Wednesday, Serena announced intentions to offer a SaaS-based program covering agile software development practices. Serena Agile On Demand is intended to enable software development teams to add agile to their portfolio and support global teams working on several projects, Serena said.

Agile On Demand assists with adoption of agile practices by coupling the developer tool with agile adoption and training from Valtech. Virtual training is intended to boost team collaboration.

Also part program are video instruction and live coaching. Work management capabilities enable tracking of time and work status as well as management of impediments and allocation of resources.

Other features include sprint planning, release planning, reporting and dashboarding, and collaboration. Users also can integrate with the Serena Business Mashup Platform.

Serena Agile On Demand is due to be available by the end of the year.

Internet drug trafficking skyrockets, experts warn (AFP)

A computer at an internet cafe. Drug trafficking on the web has soared as Internet use has become commonplace, presenting far more challenges and dangers than traditional trafficking, experts warned at a conference in Stockholm that wrapped up Wednesday.(AFP/File/Jewel Samad)AFP - Drug trafficking on the web has soared as Internet use has become commonplace, presenting far more challenges and dangers than traditional trafficking, experts warned at a conference in Stockholm that wrapped up Wednesday.


Yahoo Follows AOL with Open Web Strategy
Following in the footsteps of AOL earlier this week, Yahoo on Friday talked about its plans to open its online services to third-party developers.

Yahoo calls it the Yahoo Open Strategy, or YOS for short. The mission is to "deliver open, industry-leading platforms that attract the most publishers and developers."

The YOS platform aims to harness Yahoo's audience of a half a billion users per month. The plan is to keep open Yahoo's content repositories to the innovations of the developer community. Yahoo first announced the initiative in April, calling it a major rewiring of Yahoo that blows the doors wide open.

"Yahoo is trying to position itself as a distribution vehicle for third-party content," said Greg Sterling, principal analyst at Sterling Market Intelligence. "This is not a break with anything or a change of direction, it's just a continuation of what they have been talking about for a few months. It would have been really novel if they had done this two years ago."

YOS Innovations Announced

The latest news on the YOS front includes allowing users to search other content, such as classified ads, from within Yahoo Mail, according to The Wall Street Journal. Users can also access online music-download services from within Yahoo Music.

Yahoo said it would redesign its home page to make it easier for users to access these third-party services, and offered demonstrations of how users might add a link to Netflix in the corner of their screens, the Journal reported.

At Yahoo's annual "Hack Day" on Friday, developers had their first opportunity to build versions of their service that integrate with Yahoo's home page or that can be used by Yahoo Mail's 275 million monthly users, the Journal said.

On Tuesday, AOL announced its own plans to open up. The initiative began with AOL opening up its home page...

Pininfarina designs an electric car
Pininfarina and Bollore&os; collaborate on an electric car, shown at the 2008 Paris Motor Show.
The Digital Home 32: Apple needs some press releases
In this (sleepy) episode of the Digital Home podcast, Don explains why San Francisco isn&os;t for him and discusses why Apple is in desperate need of a press release template. Check it out!
Bush returns to Gulf Coast, this time for Ike (AP)

President Bush, right, talks with Texas Gov. Rick Perry upon his arrival at Ellington Field in Houston, Tuesday, Sept. 16 2008. The president went to Texas to take a tour of damage from Hurricane Ike. (AP Photo/Bob Levey)AP - President Bush got a firsthand look Tuesday at the fury that Hurricane Ike unleashed on the Gulf Coast, and was greeted by a virtual ghost town here where it made landfall. He urged frustrated storm evacuees to keep it that way until local officials say it is safe to return.


Google News dips into meme tracking for blogs
The search giant&os;s new Blog Search page tracks memes so you don&os;t have to. Think of it like Google News, but for blogs.
Vay for IPhone
Despite the enormous popularity of games for the iPhone and iPod touch, some genres remain relatively untouched. The role...
'Add 'Add 'Add 'Add 'Add 'Email
Jack Schofield meets Vint Cerf, the 'father of the internet'

Vinton Gray "Vint" Cerf is a very distinguished, kindly, silver-haired gentleman in a three-piece suit, so perhaps I shouldn't expect him to ride to our rescue with six guns blazing, but I'd settle for a small pearl-handled silver pistol. I want to know who is going to clean up the internet now that it's full of scammers, spammers and criminals running zombie networks, while its connecting pipes are clogged up with porn-to-porn file swapping.

Sadly, Cerf doesn't have a silver bullet, either. "It's every man for himself," he says, grinning. "In the end, it seems every machine has to defend itself. The internet was designed that way."

Aiming high

And he should know. In the early 1970s, Cerf co-designed the TCP/IP protocol suite on which internet communications are based, and was founding president of the Internet Society.

He led the team that engineered the first email service to run over the internet; he chaired Icann, the Internet Corporation for Assigned Names and Numbers; and he has been working with Nasa's Jet Propulsion Laboratory on the Interplanetary Internet (bit.ly/vint2). It may be a case of "tomorrow, the stars", but the here-and-now can seem a bit of a mess.

Cerf points out that "like every medium, the internet can be abused. When we think about it, we can commit fraud locally and internationally using the telephone system and postal service. We can perpetrate a variety of crimes, and in every instance where we have had a technology like that, ultimately society has said: 'There are certain constraints, certain behaviours we will consider to be antisocial. We may not be able to prevent this happening, but we will choose to have consequences if we catch you.'

"This question comes up annually at the internet governance meetings. So I won't be surprised if there are national and international agreements reached about certain unacceptable behaviours on the net, and they will be enforced to one degree or another."

However, Cerf is also convinced that it's the internet's openness - in allowing people with new ideas to do their thing without getting anyone's permission - that is the main source of its power.

"So I have this almost schizoid hope that we deal with some of the abuses in the net and, at the same time, we don't lose this very open environment, so that information-sharing remains as open as it has been," he says.

One example is Google, a company that Cerf - now 65 - joined three years ago as Chief Internet Evangelist. "Google wouldn't exist if Larry [Page] and Sergey [Brin] hadn't just built this thing and tried it out. The same is true with Jerry [Yang, co-founder] at Yahoo," says Cerf.

The internet hardly needs an evangelist now. However, it still needs defending, and Cerf has been putting the case for "net neutrality" - a hot topic for US politicians, who are being lobbied by the phone companies.

"We're expecting new legislation," he says. "I think there should be very strong measures to prevent anti-competitive actions, so I'm actually very sanguine about the passing of legislation in the United States."

Traffic cops

He says Google's aim is to ensure open communications, which means equally open to different technologies and different types of traffic. However, limiting the amount of traffic each person uses is a different matter. "As long as you get the capacity you're paying for, that's a form of fairness," says Cerf. "It's orthogonal to net neutrality."

As the publicly recognised "father of the internet" and winner of a Turing and other awards, Cerf also opens doors for Google. Last Wednesday he spent the morning talking at the British Computer Society before visiting the Guardian for a Q&A with a couple of dozen staff over a sandwich lunch. He started out by showing us his dancing programmable Sony MP3 player, Rolly, which shows we can now put computer power wherever we need it, he says. It's really an ice-breaker to show he's not stuffy.

Suffice it to say that Cerf doesn't think the net will be brought to its knees either by botnets or spam. "Spam is a problem, but we can filter it," he says, and its demands on capacity are "small relative to the bits carrying images and video". As for the zombies, he points out that "the botnet herders don't want to destroy the internet: they need it to make a living. We may not think it's acceptable, but that's their motivation."

He also doesn't think the net is going to exhibit any form of consciousness. "I don't believe we will see grow out of the network the kind of intelligence that sounds like a Fred Hoyle science fiction novel," he says. However, "even if the internet is not intelligent and aware, it will feel more intelligent than it does today. But it's fair to say that if you want the system to do things you care about, you have to let it know what you care about. You have to give up some information voluntarily."

House of cards

Afterwards, over a coffee, I raise the spectre of the "two-tier internet" that some companies would like. There could be, for example, a trusted, controlled "overnet" for commercial and business use, and an "undernet" where anything goes.

"It's probably not wise to design systems that assume that a particular subset is trusted," says Cerf. "I don't mean to say you shouldn't try, but every machine that can be compromised is a potential hazard. A machine that was OK yesterday is certainly not OK today: it may have ingested an infected memory stick. At the very least, you have to keep validating it. My bias right now tends to be 'It's every man for himself' - you need to be suspicious whether you're inside the trusted cloud or not, and when it fails, the house of cards tends to collapse."

But the continuous validation of known sources is not something for which the internet provides much help. "The idea of a virtual private network was not part of the original design," says Cerf, with a grin. "It was actually an oversight. It didn't occur to me that it would be useful until afterwards."

Of course, no one foresaw just how big, or how pervasive, the internet was going to become. In the end, we should probably be grateful the designers opted not for control but for freedom.

Curriculum Vitae

Age 65

Education Graduated Stanford University, 1965, BS in Mathematics; MS in Computer Science, UCLA; PhD in Computer Science, UCLA

Career

Includes assistant professor, Stanford University; US Department of Defense's Advanced Research Projects Agency (DARPA); vice-president, MCI; founding president of the Internet Society; visiting scientist, Nasa; chairman, ICANN; chief internet evangelist, Google

Family Married to Sigrid; two sons

guardian.co.uk © Guardian News and Media Limited 2008


TS Norbert could strengthen, Marie is stationary (AP)

Cheryl Bohl, a chaplain with Victim Relief Ministries, helps with relief efforts in Galveston, Texas, Sunday, Sept. 21, 2008. Victim Relief Ministries has deployed more than 150 chaplains and counselors to aid in a 'ministry of compassion' before, during and after Hurricane Ike. The ministry's workers, known as the 'yellow shirts,' have been busy aiding in three hurricanes and one tropical storm this year. (AP Photo/Houston Chronicle, Nick de la Torre)AP - Tropical Storm Norbert continues to move westward in the Pacific while farther out in the ocean, Tropical Storm Marie has become stationary.


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