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A Tour of the New G1 Phone
Google and T-Mobile joined forces to build a new phone unveiled on Tuesday. The G1 phone stands alone as it features Google’s Android mobile platform. Dave Winkler, product developer for T-Mobile gives us a tour. (Sept. 23)
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Tomorrow’s Technology and You, Complete (9th Edition)
Completely updated, Tomorrow’s Technology and You, Ninth Edition provides you with an understanding of information technology so you can successfully navigate change and advance into the future.
Today we’re standing at the junction of three powerful and rapidly evolving technological forces: computers, communications, and digital entertainment. Computer technology is showing up in everything from automobiles to home appliances to telephones to televisions, and the lines that separate these machines are fading. This digital convergence is rapidly—and radically—altering the world in which we live.
Author: George Beekman, Ben Beekman
Paperback: 672 pages
Company: Prentice Hall (2008-12-11)
ISBN: 0135045045
List Price: $121.33
Amazon Price: $121.33
Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you ll learn how to:
-Evaluate new social technologies as they emerge
-Determine how different groups of consumers are participating in social technology arenas
-Apply a four-step process for formulating your future strategy
-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.
“Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?”
-Seth Godin, author, Meatball Sundae
“This book will rock your world, if social technology hasn’t rocked it already. It’s a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible.”
-Scott Cook, Founder and Chairman of the Executive Committee, Intuit
Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines
“The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition.”
-John T. Chambers, Chairman and CEO, Cisco
“Heed the Groundswell! It’s critical reading and helped us master the new dynamics of social media.”
-Christina Norman, President, MTV
“Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject.”
-Clark Kokich, CEO, Avenue A | Razorfish
“Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape.”
-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
Author: Charlene Li, Josh Bernoff
Hardcover: 224 pages
Company: Harvard Business School Press (2008-04-21)
ISBN: 1422125009
List Price: $29.95
Amazon Price: $16.79
Used Price: $15.95
Using Technology With Classroom Instruction That Works
Author: Howard Pitler, Elizabeth R. Hubbell, Matt Kuhn, Kim Malenoski
Paperback: 240 pages
Company: ASCD (2007-07-30)
ISBN: 1416605703
List Price: $27.95
Amazon Price: $18.51
Used Price: $18.51
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